The Unlock More Platform and the Saudi Tourism Narrative
A reading of how tourism communication moves from promoting a destination to easing the travel decision through one unified offers platform
Abdulaziz Albakri
Corporate Communications & Reputation Strategist
- Government Communication
- Public Relations
- Media Strategy
I work across strategy, reputation, media, and communication — turning complex objectives into clear, executable communication
Professional Perspective
Communication starts with understanding before it starts with a message
It begins with understanding the organization, the context, the audience, and the outcome we want to achieve — then strategy, message, channel, execution, and measurement follow from that understanding
About Me
I specialize in corporate communications, public relations, and reputation, with hands-on experience spanning government communication, media projects, strategic planning, campaigns, content management, and internal and external communication
My work combines understanding context, analyzing the challenge, shaping strategy, and translating it into communication that can be executed and measured. Throughout my career, I have contributed to communication strategies and plans, media campaigns and projects, executive media training, entity launches, and institutional identity work
My practice is supported by academic and professional development in media, public relations, and communication, including the CIPR Professional PR Diploma (Level 7) and specialized credentials in leadership, communication, and management
Work
- 01Communication Strategy & Planning
- 02Communication Campaigns
- 03Reputation & Institutional Perception
- 04Executive Media Readiness
- 05Strategic Launch Communications
- 06Media Relations & Corporate Communication
- 07Crisis Communication & Response
- 08Communication Measurement & Analysis
- 09Media & Digital Project Management
Professional Experience
Public Relations Manager
Government Entity
2022 — Present
Strategy
Developing public relations and communication strategies aligned with institutional priorities and strategic objectives
Reputation & Communication
Managing internal and external communication, media relations, institutional perception, and communication response in sensitive situations
Execution & Measurement
Leading campaigns, events, content, and institutional participation while measuring PR impact against strategic objectives and performance indicators
Senior Public Relations & Media Specialist
Special Forces for Environmental Security
2022
Internal Communication
Developing and monitoring internal communication channels and information flow
Analysis
Assessing communication data, channel effectiveness, and communication practices
Development
Producing reports and recommendations to strengthen communication performance
Media Projects Manager
Stardom Business
2017 — 2021
Project Management
Managing media and digital projects and communication campaigns for government and private-sector organizations
Institutional Perception
Contributing to institutional image and perception through content, campaigns, and media solutions
Execution
Managing visual and digital content, awareness campaigns, and specialized media projects
Additional Experience
Saudi Falcons Club
Content Writer
Content writing for a specialized 12-episode program
Riyadh Season
Media & Production Operations
Camel Club
Media & Production Operations
Credentials
CIPR Professional PR Diploma — Level 7
Chartered Institute of Public Relations
Bachelor’s Degree in Media
Imam Muhammad ibn Saud Islamic University
CMI Recognized Certified Team Leader
Chartered Management Institute
Professional Credential in Public Relations / Media Affairs
General Authority of Media Regulation
Corporate Communication & Digital Media
Compass Academy
Public Relations & Marketing Specialist
Compass Academy
Events Management, Special Events & Conferences
IBS Training Academy
Professional Development
- Strategic Public Relations Planning
- Change Management
- Social Media Management
- Project Management
- Effective Communication
- Communication & Relationship Management
- Creative Problem Solving
- Teamwork & Group Communication
- Media Content Creation
- Training of Trainers
- Media Dialogue Skills
- International Indicators
- Personal Branding
- Script Writing
- Short Film
- Communication Behaviors
Beyond the Message
Analytical studies of real communication cases, examining how situations are shaped, how messages are received, and what communication professionals and organizations can learn from them
NVIDIA and the Narrative of Trust in the Age of Artificial Intelligence
An executive reading of a communication leadership appointment as a technology company turns into global infrastructure, and how communication moves from managing image to managing expectations
When Platform Design Becomes a Reputation Crisis
A reading of the European case against Meta over addictive design, and what it means for corporate communication when the experience design itself is questioned
Contact
If you have a project, collaboration opportunity, or a professional conversation around corporate communications, public relations, or reputation, feel free to get in touch
abzalbakri@gmail.com